How to get 100% stronger hair in each wash

The key is an innovative formula with lipids that achieves an incredibly stronger hair.

Just as certain nutrients are essential to get a strong and healthy body, our hair was not going to be less. Show a perfect mane, boast a beautiful hair, healthy, bright, strong and full of volume requires certain care and routines that we should not leave aside. Providing the hair with the nutrients it needs is now possible after dozens of years of research , thanks to the new Pantene shampoo.

The new shampoo revolutionises hair care thanks to the lipids it contains, which are the main ingredient of its innovative formula. It is the first shampoo that provides nutrients in the wash to have 100% stronger hair from the inside. Until now this type of components was only used in conditioners. From now on, also in our shampoo.

The importance of lipids

If you have not protected your hair it is likely that the Sun and other agents have degraded their keratin (producing fragility, dryness and opening of tips). Chlorinated water (like swimming pools) and sea salt damage the lipid layer that protects the hair. Lipids are natural fats that, in the hair, get shine and smoothness immediately.

It's not just about washing your hair

Obtaining more elastic and stronger hair is simple thanks to a combination of Pro-V Nutrients, composed by the legendary Vitamin B5 and perfected with antioxidant active and fortified with lipids. As we say, these lipids penetrate the hair nucleus to help recover lost nutrients due to the daily stress that the hair undergoes in the washing and combing.

Thanks to this innovative shampoo we can wash our hair every day, as it does not damage or weaken the hair and our hair will be stronger and healthier than ever.

'Despite all the advances in hair care, only 1 in 10 women are happy with their hair. Discovering the complex science to strengthen a shampoo with lipids led our scientists many years of development. Now women will not only clean and care for their hair, but thanks to this improved formula the hair will be 100% stronger in each wash. It is the biggest advance in 30 years', explains Jeni Thomas, scientific director of Pantene.
The lipids are able to penetrate the hair thanks to a technology patented by Pantene: "Gel Network" that encapsulates the lipids to keep them protected during the rinsing process. It is a maya, matrix or three-dimensional network in gel that protects inside the lipids that would otherwise be eliminated during rinsing, going down the drain.

The most fragile state of the hair is when it is wet. Thus, by combining the nutrients of this new shampoo with the lipids penetrating to the core of each hair fiber, we will obtain a strong and healthy hair. In addition,  if we combine it with the Pantene conditioner, it will be the perfect complement to all the benefits that this new product brings , enriching and nourishing the hair without adding weight. The new Pantene shampoo is the first to provide nutrients during washing to achieve 100% stronger hair.

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